What makes your idea innovative?

I work in that soupy, neglected space of showing you how to have ideas. A space we can all be in, rather than it being ring-fenced for an elite.
And then I get you to focus on designing those ideas around protecting the planet. Imagination. Creativity. Flourishing.

This is an interesting read from Columbia University on getting the right mix of novelty and familiarity. What's the twist in your idea? What makes it innovative? 

https://www8.gsb.columbia.edu/articles/ideas-work/what-makes-idea-creative

#flowinaction #wellbeing #imagination #ideas #creativity #innovation #entrepreneurship #flourishing