Empowering start-up entrepreneurs to pitch their solutions at the UN during Global Entrepreneurship Week Geneva
UNCTAD - DIVISION OF INVESTMENT & ENTREPRENEURSHIP
UNCTAD, the UN Conference on Trade & Development, is part of the UN Secretariat based in Geneva at the Palais des Nations. It supports “developing countries to access the benefits of a globalized economy more fairly and effectively.” UNCTAD’s - Division of Investment & Enterprise (DIAE) began running the Start-Ups for SDGs Youth Pitching Event for start-up entrepreneurs from developing countries during Global Entrepreneurship Week in 2016.
In 2017 and 2018, UNCTAD-DIAE wanted to fully support the group of start-up entrepreneurs pitching at the Start-Ups for SDGs event, providing them with a learning journey and every opportunity to develop their skills.
Elaine was commissioned to work with the groups of start-up entrepreneurs through their weeks of engagement in Global Entrepreneurship Week Geneva, and prepare them for their pitch event in front of an Expert Panel.
Working with UNCTAD-DIAE, Elaine co-designed the programme of activities for the start-up entrepreneurs, building practical and soft-skills through-out the week.
This also involved specific resilience workshops and training the group to confidently deliver their pitches to the Expert Panel and audiences, at this prestigious event held in Hall XIV, outside the Assembly Hall in the Palais des Nations.
Additionally, Elaine invited members from her network to sit as Expert Panel members for the event.
Elaine also ran audience participation innovation challenges during these events and hosted the event in 2018.
"I had the wonderful opportunity of working with Elaine as part of UNCTAD's GEW 2017 program finalist. My most memorable interaction was the 15mins #flowinaction moment on the public bus enroute to an event.
It all started as a casual impromptu conversation, which then led to an elevator pitch exercise between Elaine & I. I must admit, I was caught a little off-guard in the beginning.
That said, I soon realised the session has been not only very helpful for my pitch preparation but also how impactful she was in such a short time. It was indeed a really refreshing approach. I find Elaine's coaching style natural - there is a nice sense of casual #flow to it while being very effective." Emily Chin
All 30 start-up entrepreneurs from developing countries developed their core entrepreneurial competencies.
Each start-up entrepreneur increased their resilience for their own entrepreneurial journey.
Each start-up entrepreneur increased their understanding of the entrepreneurship process and strengthened their Business Model and Pitch capabilities.
Audience members explored entrepreneurial ideas by engaging in an innovation challenge during each event.
An informal entrepreneurial eco-system empowered the group of start-up entrepreneurs by acting as a support network through the week, with impact investors, trainers and mentors.
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