FLOW IN ACTION
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ENTREPRENEURIAL EDUCATION

Futures‑literate entrepreneurship for regenerative futures
Entrepreneurship is often framed as the ability to:
  • identify problems
  • move quickly to solutions
  • create value
  • scale impact
In sustainability and climate‑related contexts, this logic becomes even more urgent — and more fragile.
Too often, entrepreneurial education:
  • prioritises speed over sense‑making
  • rewards confidence over care
  • treats futures as markets to be captured
  • reproduces extractive logics under “green” language
I work with entrepreneurial education from a different foundation.
This work is about developing futures‑literate entrepreneurs — people who can imagine, test, and act from place, belonging, and responsibility, not urgency and extraction.
What futures‑literate entrepreneurship means here
Entrepreneurship, in this context, is not limited to start‑ups.
It includes:
  • intrapreneurs within organisations
  • social and community entrepreneurs
  • founders working with sustainability, place, or care
  • people creating new ways of organising, not just new products

Futures‑literate entrepreneurial practice supports people to:
  • examine the assumptions shaping their ideas
  • recognise which futures their work enables — and which it forecloses
  • stay in relationship with people and place while creating value
  • act with integrity in uncertainty
  • resist harmful narratives of inevitability, growth, and scale

This shifts entrepreneurship from solution‑delivery to responsible participation in shaping  regenerative futures.
​What this work supports
Through entrepreneurial education grounded in futures literacy, participants develop capacity to:
  • work with long‑term and systemic thinking
  • navigate uncertainty without rushing to closure
  • question dominant success and growth narratives
  • integrate ethical and ecological considerations early
  • mobilise others without extraction or coercion
  • tolerate experimentation, failure, and not‑knowing

​These capacities matter more than any specific business model — especially in regenerative contexts.
How this work is practiced
This work is held through reflective, futures‑led practices, including:
  • facilitated futures and scenario exploration
  • critical inquiry into assumptions, narratives, and time horizons
  • reflective exercises linking identity, place, and decision‑making
  • collective sense‑making around value, impact, and responsibility
  • slow exploration of ideas before pitching or scaling

Formats vary depending on setting, and may include:
  • guest lecturing
  • workshops and learning modules
  • programme or curriculum co‑design
  • support within incubators or accelerators
  • mentoring and reflective facilitation
  • participation as a listener or panel contributor

The emphasis is on orientation before execution.
Working with pitches, programmes, and start‑ups

Where relevant, I support entrepreneurial initiatives by:
  • helping participants clarify why their idea exists, not just what it does
  • strengthening ethical and futures awareness before funding or growth
  • providing feedback that prioritizes responsibility over performance
  • supporting funders and programmes to host more reflective conversations

This work brings new perspectives to the entrepreneurial journey. 
Who this is for
This work supports:
  • people developing regenerative, sustainability, or place‑based ventures
  • intrapreneurs creating change within organizations
  • incubators and accelerators seeking deeper learning approaches
  • funders and programmes wanting more reflective engagement
  • educators working at the intersection of futures and entrepreneurship

It is especially useful where:
  • innovation feels pressured
  • impact language feels hollow
  • or participants sense that “doing good” is becoming extractive
​This work is not about:
  • accelerating start‑ups at all costs
  • producing pitch‑ready solutions quickly
  • guaranteeing funding or market success
  • treating futures as competitive advantage
  • replacing care with confidence

Being entrepreneurial here is understood as a relational and ethical practice, not a race.
An invitation if you are involved in entrepreneurial education and sense:
​
  • a mismatch between values and methods
  • discomfort with solution‑first approaches
  • a desire to slow down before scaling

This work offers a way to re‑ground entrepreneurial practice in futures literacy, belonging, and care — without abandoning creativity or agency.
I'd love to explore how I can support you to create flourishing futures
get in touch
CASE STUDY: ENTREPRENEURIAL EDUCATION CURRICULUM, LESOTHO
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Helping Lesotho’s National Curriculum
Development Centre (NCDC) 
to develop a pipeline
​of young entrepreneurs 
​through Entrepreneurial Education
view case study

CASE STUDY: GLOBAL ENTREPRENEURSHIP WEEK GENEVA

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Empowering students as start-up entrepreneurs in the Concours de la Meilleure Idee
view case study

CASE STUDY: WOMEN'S ENTREPRENEURSHIP ACCELERATOR

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Empowering women to develop digital green solutions by creating an e-learning for UN ITU as part of the Women's Entrepreneurship Accelerator sponsored by Mary Kay Global.
view case study

CASE STUDY: SUPPORTING MIGRANT AND REFUGEE ENTREPRENEURS

Helping Capacity Zurich's start-up entrepreneurs build resilience for their entrepreneurial journeys
view case study
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"I felt your facilitation and the journey you took us on was more then that.
​I felt that you shared your life experience and passed on your valuable lessons learned. 
I felt that your workshop had so much ‘Herzensblut’ as it said in German. ​
Herz - Heart + Blut - Blood ==> so much passion, compassion, commitment and enthusiasm!" 
Spring Programme 2019 Participant, Capacity Zurich
CASE STUDY: UNCTAD START-UP FOR SDGs PITCH COMPETITION
Empowering start-up entrepreneurs to pitch their solutions at the UN in partnership with UNCTAD
view case study
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CASE STUDY: EPFL INNOVATION PARK
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Exploring resilience 
​as entrepreneurs from EPFL Innovation Park in Lausanne.
view case study

CASE STUDY: RAISING YOUTH VOICES, UNCTAD EMPRETEC WOMEN IN BUSINESS AWARDS 2018

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Encouraging entrepreneurial spirit
in young people to be problem-solvers for the planet, 
as part of the UNCTAD Empretec
​Women In Business Awards 
view case study
You can also become part of the Flourishing Futures Collective community, where we imagine, learn and explore more together. ​
(c) 2026 Elaine France & Flow In Action & Flourishing Futures Collective. All rights reserved. 
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  • Home
  • About
  • How I Work
    • Developing Foresight
    • Building Relationships
    • Cultivating Regenerative Ways of Working
  • Services
    • Reflective Futures Practices
    • Narrating Reflective Futures from Belonging
    • Foresight & Sensemaking Reports
    • Community & Place‑Based Engagement
    • Youth & Education
    • Entrepreneurial Education
    • Keynote Speaker
  • Flourishing Futures Collective
  • 1-1 Coaching